Hotel Marketing Plan

Hotel Marketing Plan

Name

Institution

Table of content                                                                                                          Page

Executive summary……………………………………………………………………..3

Problem or the issue…………………………………………………………………….3

Background………………………………………………………………………………3

Discussion of the findings……………………………………………………………….4

Conclusions and Recommendations……………………………………….……………5

References………………………………………………………………………….……6

Executive summary

The purpose of this plan is to form a strategic marketing plan for Hotel Dimples, a privately owned hotel, small in size and located in the United States. The theoretical aspect of this plan will represent marketing and tourism in terms of the hospitality industry and also the challenges that the providers of accommodation face when it comes to marketing different products and updates of their marketing plans. The plan will adopt a strategic research study to come up with qualitative data that will be analyzed for content analysis. More than that, in-depth interviews were conducted with the stakeholders of the hotel, such as owners, staff members, as well as some of its customers. The result of all the analyzed components will be the basic strategic course outlining the strategy or course of action plans on the best ways that the hotel should have its marketing proceeds.

The issue

The aim of this plan is to create a strategic plan for Hotel Dimples by first assessing the current marketing situation and the gaps it has. In so doing, it will determine the realistic aspects and the suitability of the marketing plan in as much as it will be applicable to be used as the marketing plan (Luther, 2011). Therefore, the general problem and/or issues are to create and increase awareness of the business. In addition the other issue will be based on identifying any additional opportunities for promotion.
With the action plan being on how to do it and how to work it out, strategies to be adopted upon the recommendation of the plan shall incorporate all the marketing activities. In this way, all the marketing activities will have to be jointed by the hotel objectives. One of the problems to be tackled includes whether the hotel has the ability to maintain the services and the hotel standards and whether there exist knowledge about the people who comprise the market.

Background

Hotel Dimples is an upcoming hotel in the region, yet to be launched, mostly targeting the corporate and other normal customers. Located next to Miami petrol station and the shopping mall, the hotel is to be launched in the mid 2014 with strong business energy.  Business idea should be directed to the accommodation and restaurant services management to its potential customers. The hotel is to be run by its owners, with a considerable number of employees and the hotel will be considering outsourcing its restaurant services to other companies.

Although the current market is very economically depressed as a result of economic restrictions and downswings made within corporate travels within the region, the hotel will be galvanizing its effort on the restaurant services and muscling all its resources to keep up with the competition. The hotel will continue to focus on delivering an exemplary business service, at affordable rates, in order to develop the cust.............