In present-day name-driven market place

Introduction

In present-day name-driven market place, ensuring a photo or film deal involving a celebrity has turned out to be an important step towards the acquisition of the celebrity’s photo or filming. As such, whether one is an agent, a lawyer, a producer or a sale executive, attaining a photo or a filming deal involving a star is probably among the most critical negotiations. According to Tulchin (1998), this is probably. However, once he or she accepts to take the particular role, then a delicate as well as an intricate balancing act commences. In view of this therefore, this particular paper intends to provide an assessment involving an image making negotiation process involving a famous Australian musician.

According to Tulchin (1998), the primary point in the negotiation other than the issue of money is normally, the star’s availability. Coordinating their availability is important though many times a significantly complex balancing act. In majority cases, Tulchin (1998)argues that the star’s representatives will more often than not want the availability date to be locked down. In my case, however, it was not that complicated as we contacted the musician’s agents who surprisingly heeded quickly to our request. Assured of the star’s availability, we set a determined date in advance such that there was a time for not only pre-production but financing and flexibility in any case production is late.

Even though, Tulchin (1998)highlights that the pre-existing commitments are often an issue especially where a star’s previous commitment to another project taking precedent to ours, this was not the case. Since the star’s deal and our deal were the key components in as far as getting studios, distributors as well as the project financiers to commit themselves to the production, all the parties expected the outcome to significantly weigh on whether the particular project will go on or not. Nonetheless, the star deal was made after an agreement on how the star’s pictures will be marketed, publicized as well as promoted bearing the fact that there are normally restrictions placed on the usage of celebrities’ images.

Once a deal has been accomplished, the next step is often the refining of ideas and the preparation for a shoot. The preparation for a shoot is usually by creating a shoot planner document that covers the various logistics of the talent facility requirements, transport, equipments, permits and timings and costs. In this case, the agreement was that should the location be more than 60 milesaway from the star’s residence, then a per diem of $ 65,000 including a first-class transportation paid. Other than these, there were additional perks that were negotiated including publicity expenses.

The next process is the execution of the project whereby the shooting process begins. This begins with a pre-production process that entails generally rehearsals including wardrobe fittings, photo recording tests, make-up tests, hairdressing tests, publicity stills and may more. According to Leslie (2011), often there are issues of the celebrity’s agents wanting to resistthe pre-production stage for free. However, in our case; we had no issues as everything was cleared in the negotiation process.

Once this is done, the process now moves on to real production where the process of carrying out principal photogr.............